Total Landlord Insurance launches new look and improved website

total landlord insurance

Established in 1996, Total Landlord Insurance became one of the first dedicated insurance products for landlords and has protected landlords’ assets across every postcode in the UK.

The private rented sector has undergone significant change since, in which Total Landlord Insurance has continued to offer comprehensive cover and peace of mind to its valued customers.

Total Landlord Insurance protects landlords for all tenancy types including professional lets, students and universal credit applicants. Available to purchase online and over the phone and underwritten by an A-rated insurer, TLI is ranked 4.8 out of 5 on Trustpilot with the majority of reviewers rating the service received from the team as ‘Great’ or ‘Excellent’.

What has changed?

Recognising the changing nature of the private rented sector and the increasing requirements of their landlord members, Total Landlord Insurance conducted research to gain greater insight into the specific needs of their customers.

Following the customer survey, Total Landlord Insurance has updated its brand and website to align with customer feedback, reflecting what it means to be a “Total Landlord” in 2022.

Customers can expect to see:

  • A refreshed brand image reflecting Total Landlord’s evolution as a business since 1996
  • A new look website with improved navigation and the same high-quality advice and guidance

Further development is also in the pipeline for the coming months including an enhanced customer portal to better support customer needs.

Explore the new website to see what has changed.

steve barnes

Steve Barnes, Head of Property Insurance at Total Landlord, has been the guardian of landlord insurance for more than 20 years. He says:

“We have been passionate about protecting the properties of our landlords ever since 1996, evidenced by our award winning insurance offering, high quality cover and competitive price.

Our focus has always been on our customers’ needs. Over the last few years, the private rented sector has evolved significantly, presenting new challenges and opportunities for our customers. Having been at the forefront of change in 1996, it is important that our brand is as relevant to our customers today as it was back when we began.

Earlier in the year, we reached out to our customers to hear their thoughts on the Total Landlord Insurance brand, website and current customer experience. We are excited to be able to use this customer feedback to make relevant and specific updates to provide an enhanced experience and meet the needs of our valued customers now and in the years to come.”  

Loved by customers

Total Landlord won the coveted Insurance Choice Award (for Best Landlord Insurance Provider) in 2017, 2018, 2019 and 2020 regularly beating off competition from the likes of Direct Line, Simply Business and Endsleigh, as voted by customers. Total Landlord are also taking part in the Insurance Choice Awards 2022.

Customers can vote for Total Landlord as the ‘Best Landlord Insurance Provider’ by completing a short review by 17 October and will be entered into a prize draw with the chance to win £1,000 for taking part*. Will 2022 be their year?

Part of the Hamilton Fraser Group

Total Landlord are the Hamilton Fraser Group’s award-winning landlord insurance.

The Hamilton Fraser Group includes a number of brands supporting the whole tenancy lifecycle including, government authorised deposit protection scheme, mydeposits, deposit replacement, Ome, the Property Redress Scheme, Client Money Protect and housing law specialist Landlord Action.


  1. Sadly, my renewal premium with HFIS went up a little this month – but prices have gone up so I nearly went with it.

    Until I looked and discovered that ALL of my Excesses had gone up to £500 each, many from just £100.

    That got me to look around and I’ve now found a Policy with a lower premium, slightly higher cover and £100 Excesses on everything (subsidence slightly higher).

    Sorry HFIS – too greedy this year.

  2. Have been with HFIS for years but just too expensive this year so went with direct line which was 1/3 of the total cost for a reduction in cover that over never used in 20 years


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